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How I Chose My Floor (As A Flooring Specialist)

Hello visitors! This is my story on how I chose my floor for my home as a flooring specialist.

My name is Ashley and I have been working in the flooring industry for over 7 years. I came into this industry at the entry of the luxury vinyl plank flooring boom. We here at Nice Floors were very early adopters in the belief of the waterproof luxury vinyl plank, particularly COREtec, and knew it would change the industry. 

Through the years I have discussed various flooring applications with customers from solid wood, engineered wood, laminate, WPC luxury vinyl plank, SPC luxury vinyl plank, carpet tiles, carpet rolls, and some other new types of products that just didn't really take off. Whenever someone came to me discussing their desire for a low maintenance floor, waterproof, scratch resistant, particulary mentioning Kids and Pets, I would say "You need Luxury Vinyl Plank!"

Flash forward to the last couple of years. As you can imagine, I see hundreds of styles of flooring almost every day and month and I am constantly "Shopping". I've been looking at engineered wood, engineered wood, engineered wood most of the time to install into my main living areas. But as I've continued to discuss best applications of flooring with customers every day, particularly those with small children (my boys are 2 and 4) and dogs (I have a basset hound) and like low maintenance living (less is more!) I finally thought, what am I doing?? I need Luxury Vinyl Plank!

Now my home style is very "Chip and Jo", black and white, farmhouse but not like cows and chickens everywhere. I like rustic and shabby chic furniture and finishings, but I did not want a super distressed or scratched up floor. (I like to change out the furnishings around the staples of the home to adapt my style.) I wanted a more traditional color which was surprisingly hard to find! (I've talked to all of our manufacturers about this. I expect more options to come soon). After going back and forth to try and decide brand, style and color, I settled on this: Pergo Extreme Cinnamon Brulee

Pergo Extreme Cinnamon Brulee

It's 10" wide boards so there is a little bit of "flair" there that is different from a completely traditional look, and the boards are 6' long. It impressed me with its durability from the videos and demos we've seen. I also laid out several boards in my living area and my kids were abusive to it- with boys everything is a sword, and every surface a chopping block, and there was not a single sign it had been touched. This is an SPC or Rigid Core flooring so it is less "dentable" then WPC viny plank. With any floor I know we have to live in the real world and scratches do happen even on scratch resistant floors- but this showed me it meant business!

We are going to go through the process in phases. We are first going to tear out the entire upstairs of carpet (3 bedrooms and a hallway) because of my kids' allergies. We plan to do the main living areas (along with a kitchen remodel) next spring and summer. We are excited about the transformation our home is about to make and I am so excited about how this is going to look! Follow along as we tear out the carpet, lay down the floor and live on it!


Stay tuned!

Buying Floors Online? Why or Why Not?

Buying floors is a big decision both for the design and durability for your home, but also for your budget!

We have filled a niche through the years of being the go-to supplier for Do-It-Yourselfers who want a great floor at a great price; thrifty shoppers who know what they want, have an installer already, but need a little help to make their flooring selection work for their pocketbook; and for the builder/ remodeler/ designer/ installer population who take it on themselves to do some shopping for their customers to help them find the flooring within their budget OR to make a little mark-up on the product + labor. 

We operate a local installation and retail store in Louisville, KY. We know the value of a local dealer, however, we also know oftentimes a large project like floors is very budget driven. In the instance when you can do the project yourself, or "you got a guy", buying online is a great second option that will fulfill your need to get the best floor at the best price! 

The most important aspect of buying your floor online?


We have been shipping floors across the country (and beyond in special cases! Hello, Canada and the UK!) for 7 years. In this time, we have learned a little bit and grown A LOT. We have shipped over 3000 times across the country into all 50 states, millions of square feet of flooring. We know floors, and we know logistics. We have over 3000 customers and over 170 reviews with an average of 5 STARS. For those who like math, 5% of our customers have left reviews (way above average) and they almost all unwaveringly give their support to buying from Nice Floors.

At this time, we don't have a shopping cart on our site. While we know this may be seen as an inconvenience this day and age, there are so many variables to efficiently and transparently help you buy floors that we like to have a conversation about, even if it's brief either through email or by phone.

What kind of variables do we need to talk about?

What type of trims and transitions may you need to install with your floor? We can help you decide what trims you need to purchase. Trims are non-returnable so we want you to get what you need and only what you need. There is no use in being stuck with a stick of something that is just the same color as your floor that you can't use!

Can we save you money on freight? People usually fear that the cost of freight will counter any savings they may find buying the floor from a store outside their area. We have many tools at our fingertips to find a best freight rate, best ship to location and other options to help you save money. We are thrifty people here too and we love helping you find ways to save costs on your flooring! Ask us about freight savings, and watch our video here.

We quote everything based on volume. If you may have a need for more square footage or are considering doing additional areas later, we can help you find out if you will save more and if it would be worth it to purchase it all at once to get pallet pricing or lower shipping costs.

We can't show pricing for several brands. Why is that? Many brands don't like to make it easy to shop online to protect local dealers. We respect that. They want us to show a "Minimum Advertised Price", but in reality, a lot of times we are more than willing to sell the floor to you for less than that, but we can't put it in writing and we can't show it online. It's a pain, we know, but it's a pain worth going through to help you SAVE so you can get the NICE FLOOR you've always wanted. 

All of the brand we sell online are first quality, warrantied products. We back our products and our manufacturers and distributors back us. We know the way of the future is through the internet and we have loved the journey of connecting customers all over ht ecountry with the floors they want with great service, pricing, and a little bit of love. 

We are a small business that loves to support customers making the big purchase and decision, no matter where you are in the U.S.

Give us a call now 1-888-633-6506 or email us with what you're looking for. We can't wait to help you get the NICE FLOORS you've always wanted!




Chinese Flooring Product Tariffs Expected March 1st. What Does It Mean?

Due to on-going negotiations between the US Government and the Chinese Government, we are expecting a 15% price increase on all products made in China from our suppliers and manufacturers immediately on March 1st. Last Fall, the Trump Administration announced a planned 25% increase overall on Chinese made products into the U.S. We experienced the first 10% increase of that 25% on October 1st. The remaining 15% was originally expected to go into effect January 1st, but was postponed due to progress in negotiations. As of right now, Friday 2/22, we have not heard of that postponement being changed so we are still expecting the 15% increase on any Chinese made goods shipped March 1st or after.

What does this mean?

Many products are made in China or have materials created or processed in China, so the effect on the flooring industry is far reaching. Most vinyl products- COREtec, Syncore X, Aqualok, to name a few are made in China. Several hardwood products including the popular Villa Bocelli lines, and most other Bella Cera woods are manufactured in China, so we expect an increase immediately March 1st. We encourage you to call us if you are serioulsy interested in getting a new floor soon, because we encourage you to order sooner rather than later so that you will be unaffected by this hearty increase in pricing. Most of you are making purchases when you buy flooring into the $1000's of dollars, so 15% on an average order of $3500 takes that number up to $4025, so it is not insignificant.

We hope that the governments can come to terms that do not require this significant cost increase to the American consumer, but the volatility of the situation begs us to educate you on the risks of waiting to purchase. Please let us know if you have any questions. We are here to field your concerns, ranging from the tariff consequences, product selection, choices, pricing, shipping, etc. and we will be NICE about it all, because after all, we are Nice Floors. 1-888-633-6506.

UPDATE 5/29/19: We have received notification from our various distributors and manufacturers their updated pricing plans. For now we know the following:

The following products by Bella Cera need to be ordered by 5/30/19 and ship by 5/31/19 to avoid the 15% increase due to the tariff.




Comfort Series




Mountain Lodge


Saratoga Scrapes

Solid Exotics

Solid HS Maple

Villa Bocelli

Villa Borghese



The following products by Armstrong/ Bruce need to be ordered by 5/30/19 and ship by 5/31/19 to avoid the 15% increase due to the tariff.

BRAVO  6  



















The following products need to be ordered by 5/30/19 and ship by 5/31/19 to avoid the 15% increase due to the tariff.



Mullican Mount Castle

The following products must be ordered by 5/31 in order to ship by 6/24 from Shaw Floors to avoid their 8% increase due to the tariff.


The following products must be ordered by 5/31 and ship by 6/14 from Timeless Designs to avoid their 15% increase due to the tariff.


Everlasting II

Everlasting XL




The following Engineered Floors products must be ordered by 6/7 and shipped by 6/21 to avoid the 15% tariff increase:

Adventure II


Bella Sera



Italian Impressions

Lux Haus II

The New Standard II

All Marquis products must be ordered by 6/12 and ship by 6/14 to avoid a 7-12% increase due to the tariff.

All Southwind products must be ordered by 6/7 and ship by 6/21 to avoid a 15% increase due to the tariff.

All PERGO Extreme products must be ordered by 5/31 and shipped by 6/24 to avoid a 15% increase due to the tariff.

The following Mohawk products must be ordered by 5/31 and shipped by 6/24 to avoid a 15% increase due ot the tariff:






Luminous Beauty

Design Element

Perfect Escape

Grandwood/ Galvyn

Delmont/ Duxbury

Revelance/ Revella

Variations/ Vershire

True Designs

Perfect Haven/Perfect Manner

Blended Tones

Hartford Hickory/ Harper Hickory



Flooring Spotlight: Beaulieu Impervio Vinyl Floors

Beaulieu Impervio New Standard is a vinyl series that offers a range of flooring styles to suit tastes from traditional to trendy. With a 12-mil wear layer, Impervio New Standard floors are best suited for low traffic areas of the home. Vinyl floors are completely waterproof, which makes them an excellent choice for areas frequently exposed to moisture such as bathrooms, laundry rooms, and kitchens.

So how much can you expect to pay for an Impervio New Standard vinyl? These floors are very budget friendly, and will run you somewhere under $3/sf. They are also easy to install yourself, which may provide additional savings on installation costs.

Our Most Popular Beaulieu Impervio New Standard Vinyl Floors

Beaulieu Impervio New Standard Sandbridge

 Beaulieu Impervio New Standard Sandbridge CT101-949

The light-grey hue of Sandbridge provides a neutral backdrop that will bring a bright and airy feel to your interior.   

Beaulieu Impervio New Standard Hatteras

 Beaulieu Impervio New Standard Hatteras CT101-955

Hatteras is a rich, layered grey that will make an eye-catching statement when paired with contemporary or farmhouse designs.

Beaulieu Impervio New Standard Promenade

 Beaulieu Impervio New Standard Promenade CT101-967

Promenade softens a warm brown hue with a subtle misting of grey to create a perfectly balanced neutral that lends a relaxed vibe.

Features of Beaulieu Impervio New Standard Vinyl Floors:

  • Construction: Vinyl plank
  • Plank Width: 6”
  • Plank Length: 48”
  • Wear Layer: 12 mil
  • Thickness: 5.5mm
  • Installation Method: Click plank, floating
  • NO attached pad


Browse All Beaulieu Impervio Vinyl Floors!


Flooring Spotlight: Titan Rigid Core Vinyl Floors

Titan Rigid Core Vinyl

Titan Rigid Core is a vinyl series with products that suit a distressed, reclaimed look as well as products that lean more towards chic and modern. With 7-inch planks, these floors provide the traditional, wide plank look that is currently on-trend with today’s styles. Vinyl flooring is highly durable and waterproof, which makes it an excellent choice for homes with kids and pets, or areas of the home that are more susceptible to moisture such as bathrooms, laundry rooms, and kitchens.

So how much can you expect to pay for a Titan Rigid Core vinyl? These floors won’t break the bank, and will run you somewhere around $3/sf. If you want the look of hardwood but are on a budget, Titan Rigid Core is a good option to consider.

Our Most Popular Titan Rigid Core Vinyl Floors

Titan Rigid Core Atlas

Titan Rigid Core Atlas TC216AT

Atlas’ variation of weathered hues gives this floor the appearance of reclaimed wood, perfect for a casual farmhouse look!  

Titan Rigid Core Gaia

Titan Rigid Core Gaia TC229GA

Gaia blends warm brown and wispy grey tones to create a time-worn floor that beckons a hospitable atmosphere.

Titan Rigid Core Prometheus

Titan Rigid Core Prometheus TC217PR

Prometheus’ planks alter between light and medium brown to create visual intrigue that makes a statement in modern or contemporary homes.

Features of Titan Rigid Core Vinyl Floors

  • Construction: Vinyl plank
  • Plank Width: 7”
  • Wear Layer: 20 mil
  • Thickness: 5mm
  • Installation Method: Click plank, floating
  • Attached 1mm foam pad

Browse All Titan Rigid Core Vinyl!

Flooring Spotlight: Vallaria Hardwood Floors

Vallaria hardwood floors

Who is Vallaria?

Vallaria manufactures high-quality hardwood floors in a variety of styles and wood species. Their collections offer everything from traditional oak to more modern, trendy colors such as grey, black, and white. Whatever interior design you aim to achieve, Vallaria hardwood will help you bring extraordinary style to your home.

So how much can you expect to pay for a hardwood floor from Vallaria? The average price range is about $3-$6/sf. At the lower end of that price range you will find Vallaria’s Engineered Pacific Pecan and Sawmill collections. At the higher end, you will find their Solid Pacific Pecan collection. The rest of Vallaria’s hardwood products will fall somewhere in the middle.


Popular Vallaria Hardwood Collections

Saw Mark Collection by Vallaria

The Saw Mark series adds saw mark details to solid seringa planks to emphasize a rustic appearance. One advantage of saw mark texture is that it easily hides wear and tear your floor may sustain, making it a great option for homes with pets. The aluminum oxide finish also gives this floor increased durability. 

Vallaria Saw Mark Seringa Dusk VF14703 Vallaria Saw Mark Seringa Greystone VF14701

Left: Saw Mark Seringa Dusk. Right: Saw Mark Seringa Greystone.

Features of the Vallaria Saw Mark Collection

  • Construction: Solid
  • Species: Seringa
  • Texture: Distressed
  • Plank Width: 4.5”
  • Thickness: ¾”
  • Finish: Aluminum Oxide

Legacy Oak Collection by Vallaria

Bring the classic look of oak into your home! The Legacy Oak collection offers a timeless and versatile color palette with a simple, wire-brushed surface. Beveled edges define each plank for a traditional feel.

Vallaria Legacy Oak Knoxville VF-KNOXVILLE Vallaria Legacy Oak Columbus VF-COLUMBUS

Left: Legacy Oak Knoxville. Right: Legacy Oak Columbus.

Features of the Vallaria Legacy Oak Collection

  • Construction: Solid
  • Species: Oak
  • Texture: Wire Brushed
  • Plank Width: 5”
  • Thickness: ¾”
  • Finish: Aluminum Oxide

Pacific Pecan Collection by Vallaria

This seringa hardwood series features muted grain patterns and subtle, natural color variation that blends light and dark undertones. Available in solid and engineered, these floors offer a casual, laid-back appearance.

Vallaria Pacific Pecan Urban Grey VF14417 Vallaria Pacific Pecan Cider VF14400

Left: Pacific Pecan Solid Urban Grey. Right: Pacific Pecan Solid Cider.

Features of the Vallaria Pacific Pecan Collection

  • Construction: Solid & engineered
  • Species: Seringa
  • Texture: Smooth
  • Plank Width: 4” & 5”
  • Thickness: ¾” & ½”

Browse All Vallaria Hardwood Products!

Flooring Spotlight: Eagle Creek (Home Legend) SyncoreX Vinyl Floors

Who is Eagle Creek (Home Legend)?

A division of Home Legend, Eagle Creek is committed to providing homeowners with beautifully designed floors at an affordable price. Its SyncoreX vinyl line fulfills this mission by offering high-quality products at some of the most competitive prices on the market today. With SyncoreX, durability isn’t an issue: “No matter how demanding the lifestyle, Eagle Creek floors are made to withstand the lives lived on them.”

Eagle Creek is also an environmentally conscious company; all its products are Greengaurd or Greengaurd Gold certified. At the heart of Eagle Creek's mission is its concern for social responsibility, environmental goodwill, and innovative product design. Because of the care Eagle Creek takes in creating its products, “you can rest assured that you are getting a floor that was produced with ethical standards and won’t pollute the air you breathe.”

So how much can you expect to pay for a SyncoreX vinyl floor? The average price runs under $3/sf, making it a highly affordable option compared to other popular vinyls on the market.

Our Most Popular SyncoreX Vinyl Floors

“Eagle Creek’s Luxury Vinyl Plank (LVP) visuals offer a pleasing array of style options. Luxury Vinyl is a highly sustainable floor that allows you to achieve the look and feel for your interior design and long-lasting appeal. Luxury Vinyls are naturally water resistant and our SyncoreX Collection is 100% waterproof."

Eagle Creek SyncoreX Long View Pine

Home Legend Eagle Creek Long View Pine DV751-C 

Long View Pine’s blend of light-toned, rustic grays and browns gives this vinyl floor the appearance of aged barn wood.

Eagle Creek SyncoreX Windsong Oak

 Home Legend Eagle Creek Windsong Oak  DV750-C 

Windsong Oak creates a rugged look with distressed saw mark visuals, while the color variation of the planks adds a reclaimed feel.

Eagle Creek SyncoreX Heatherstone

 Home Legend Eagle Creek Heatherstone  DV740-C 

Heatherstone strikes the perfect balance between brown and grey with the subtle, weather-worn look of older wood.

Features of SyncoreX Vinyl Floors

  • Construction: Vinyl plank
  • Plank Width: 7”
  • Plank Lengths: 48” long
  • Wear Layer: 20 mil
  • Thickness: 7.5mm
  • Installation Method: Click plank, floating
  • Attached 1.5mm foam pad


Browse All SyncoreX Vinyl Floors!

Flooring Spotlight: US Floors COREtec Plus Vinyl

COREtec Plus Vinyl Floors

 Who is US Floors?

US Floors was founded in 2001 and purchased by Shaw Industries in 2017. US Floors developed and patented the original 100% waterproof core found in COREtec Plus and is a leading manufacturer of vinyl flooring in the United States. Their products perfectly blend durability and style, offering homeowners practical floors that can stand up to kids and pets while also giving the look of real hardwood.

The founders of COREtec Plus describe themselves as, “style enthusiasts, believers in technology and seekers of simplicity. We are passionate about providing people flooring solutions that meet their design dreams and stand up to real life. We are obsessed with creating an experience as beautiful as our floors. We are authentic to the core.”

So how much can you expect to pay for a COREtec Plus vinyl floor? The average price range is about $3-$5/sf. At the lower end of this price range you will find the COREtec Pro Plus and COREtec One collections, while at the higher end you will find the COREtec Plus XL Enhanced, COREtec Plus Design, and COREtec Plus HD collections. For a mid-range product, consider the COREtec Plus 5” & 7”, COREtec Plus Enhanced, and COREtec Plus XL collections.

Popular COREtec Plus Vinyl Collections

COREtec Plus 5" & 7" Collection by US Floors

“COREtec Plus gives homeowners a stylish and more advanced alternative to glue down LVT, solid locking LVT, or laminate flooring…Since COREtec Plus floors are 100% waterproof, any style in the collection can be installed in wet areas and will never swell or warp when exposed to water…Each COREtec Plus plank also features an attached cork underlayment for a quieter, warmer floor that is naturally resistant to odor causing mold and mildew.”-

COREtec Plus Corvallis Pine VV023-00506 COREtec Plus Blackstone Oak VV024-00707

From Left to Right: COREtec Plus 5" Corvallis Pine and COREtec Plus 7" Blackstone Oak

Features of US Floors COREtec Plus 5" & 7" Collection

  • Construction: Vinyl plank
  • Plank Width: 5” and 7”
  • Plank Lengths: 48”
  • Wear Layer: 20 mil
  • Thickness: 8mm
  • Installation Method: Click plank, floating
  • Attached cork pad

Why We Love US Floors COREtec Plus 5" & 7" Vinyl

 The original COREtec Plus 5" & 7" series offers an excellent-quality product at an affordable price. With a variety of styles available to choose from, these floors will give you a realistic hardwood look! 


COREtec Plus XL Collection by US Floors

“Go big and go home. As the largest LVT plank on the market, COREtec Plus XL is in a category by itself. Rigid plank technology means handling and installation is no big deal, which makes COREtec Plus XL a smart alternative to glue down LVT, solid locking LVT, or laminate flooring.”

COREtec Plus XL Atlas Oak VV034-00606 COREtec Plus XL Whittier Oak VV034-00604

From Left to Right: COREtec Plus XL Atlas Oak and Whittier Oak

Features of US Floors COREtec Plus XL Collection

  • Construction: Vinyl plank
  • Plank Width: 9”
  • Plank Lengths: 72”
  • Wear Layer: 20 mil
  • Thickness: 8mm
  • Installation Method: Click plank, floating
  • Attached cork pad

Why We Love US Floors COREtec Plus XL Vinyl

Wide plank floors are a growing trend with today's homeowners, but they can be pricey. The COREtec Plus XL collection gives you the same look for less, and even offers colors that mimic the appearance of reclaimed or aged wood for a complete farmhouse look!


COREtec Plus HD Collection by US Floors

“This collection earns its High Definition status by utilizing Embossed In Register (E.I.R.) technology as well as an enhanced painted bevel for a realistic visual unlike any other LVP or WPC floor on the market today…COREtec Plus HD™ is 100% waterproof, so it can be installed in wet areas and never warp or swell when exposed to water.”

COREtec Plus HD Sherwood Pine VV031-00643 COREtec Plus HD Mont Blanc VV031-00652

From Left to Right: COREtec Plus HD Sherwood Rustic Pine and Mont Blanc

Features of US Floors COREtec Plus HD Collection

  • Construction: Vinyl plank
  • Plank Width: 7”
  • Plank Lengths: 72”
  • Wear Layer: 20 mil
  • Thickness: 8.5mm
  • Installation Method: Click plank, floating
  • Attached cork pad
  • Enhanced painted bevel

Why We Love US Floors COREtec Plus HD Vinyl

The COREtec Plus HD collection creates an even more realistic look by adding a painted bevel that defines each plank similar to what you would find in a hardwood floor.


Browse All COREtec Plus Vinyl Floors!

Flooring Spotlight: Artisan (Bausen) Hardwood

Artisan Hardwood Floors

Who is Artisan Hardwood (Formerly Bausen)?

Artisan Hardwood (formerly Bausen), makes pre-finished hardwood floors from durable, high-quality wood species at an affordable price. The company’s mission is to: “Help [its] customers make their spaces more beautiful, and to inspire modern architecture and design. [Artisan] believe[s] luxury can be achieved at non-luxury pricing.”

Artisan Hardwood is committed to environment-conscious manufacturing so you can be sure the floors you bring into your home are earth friendly. With its “Green Standard,” Artisan “constantly updates [its] processes in order to stay on the forefront of sustainable technology, quality assurance, and compliance.”

So how much can you expect to pay for Artisan Hardwood floors? The average price range is around $3-$5/sf. At the lower end of this price range you will find birch and hickory products from the Canyon Ranch Collection, while at the higher end you will find the Maple Legacy and English Forest collections.


Our Most Popular Collections from Artisan Hardwood

Canyon Ranch Collection by Artisan

“Rustic modernism. A masterful rendition of heirloom quality and classic craftsmanship, reinterpreted with a modern outlook. Our iconic collection of engineered hardwoods evokes century old traditions from a world away. Ultimate in comfort, enduring in strength, meticulously crafted to showcase the heavily distressed character.”

Artisan Canyon Ranch Birch Spice CBH5S Artisan Canyon Ranch Hickory Sorghum CHK5SG

From Left to Right: Canyon Ranch Birch Spice and Canyon Ranch Hickory Sorghum

Features of Artisan Hardwood Canyon Ranch Collection

  • Construction: Engineered
  • Species: Acacia, Birch, and Hickory
  • Texture: Handscraped
  • Plank Width: 5”
  • Finish: 12 UV coatings (2 of Aluminum oxide; 8 of Polyurethane; 2 of scratch resistant)

Why We Love Artisan Hardwood Canyon Ranch Floors

This collection has a wonderful traditional color palette that is highly versatile with a wide range of interior designs. The stunning wood grains of the acacia, birch, and hickory species make an expressive statement.


English Forest Collection by Artisan

“Bring the timeless rustic elegance of English Forest into your space. The open-grained wood exudes a warmth and texture, accentuated by the 7 ½” luxury width that provides a subtle yet unmatched presence.”

Artisan English Forest Glenmore ew07g Artisan English Forest Frost EWO7F

From Left to Right: English Forest Glenmore and English Forest Frost

Features of Artisan Hardwood English Forest Collection

  • Construction: Engineered
  • Species: European Oak
  • Texture: Wire-brushed
  • Plank Width: 7.5”
  • Finish: UV cured urethane

Why We Love Artisan English Forest Floors

The range of hues in this collection combined with the worn, wire-brushed texture makes these floors the perfect choice for those seeking to create a cottage or farmhouse feel in their home! From rich brown to soft grey to frosty tan, these colors speak to today’s trends while maintaining a timeless appeal.


Timberline Collection by Artisan

“Bold beauty. Pure indulgence. These words come to mind when savoring our bespoke Timberline Collection of engineered hardwoods. Superbly stylish and indelibly imaginative, the selections are vivid in texture and generous in proportions, offering clean, contemporary, yet sophisticated appeal.”

 Artisan Timberline Birch Latte TBH6L Artisan Timberline Hickory Natural THK6N

From Left to Right: Timberline Birch Latte and Timberline Hickory Natural

Features of Artisan Hardwood Timberline Collection

  • Construction: Engineered
  • Species: Acacia, Birch, and Hickory
  • Texture: Handscraped
  • Plank Width: 6” and 6.5”
  • Finish: 12 UV coatings (2 of Aluminum oxide; 8 of Polyurethane; 2 of scratch resistant)

Why We Love Artisan Hardwood Timberline Floors

The handscraped planks provide wonderful texture perfect for creating a casual, welcoming environment. When this vintage-style texture is paired with contemporary décor, it creates a lovely contrast and a perfect balance of traditional and modern!


Browse All Artisan Hardwood Floors!


Flooring Spotlight: Johnson Hardwood Floors

 Above: English Pub Maple Brandy Wine

Who is Johnson Hardwood?

Johnson manufactures high-quality hardwood floors in today’s most in-demand styles, from contemporary to traditional. One of the top companies in the flooring industry, Johnson is known for producing stunning, handcrafted floors at an affordable price. Their lumber is responsibly sourced from durable hardwood species all over the world, and each plank is carefully crafted and stained by hand.

Johnson is committed to following sustainable tree-harvesting practices that help preserve forests. What are sustainable tree-harvesting practices? For example, Johnson sources 30-40% of their exotic lumber from aged or fallen trees, which inhibit the growth of the younger trees that produce more oxygen. The majority of their products are also constructed as engineered planks rather than solid, which makes more efficient use of the lumber so fewer trees are needed.

So how much can you expect to pay for a Johnson hardwood floor? The average price range is around $4-$7/sf. At the higher end of this price range are the Noble Castle, Renaissance (hickory products only), and Tuscan collections. At the lower end of the price range you will find the Frontier, Pacific Coast (birch products only), Victorian, and Roma collections. The rest of Johnson’s products (like our best-selling collections featured below), will fall somewhere in the middle.


Our Most Popular Collections from Johnson Hardwood

English Pub Collection by Johnson

“Our craftsmen have delicately scraped and hand honed this floor to resemble the look of Old English Pubs where friends, family, and travelers fathered to relax and converse in a warm and inviting atmosphere. The long 7 foot planks give the look of times gone by. We used a character grade maple to bring out the natural beauty of the wood grain, along with filled splits and knots for more of that old world look.”

 Johnson English Pub Maple Stout AME-EM19005 Johnson Enlish Pub Hickory Applejack AME-EM19001

From Left to Right: English Pub Maple Stout and English Pub Hickory Applejack

Features of Johnson Hardwood English Pub Collection

  • Construction: Engineered
  • Species: Maple & Hickory
  • Texture: Handscraped
  • Plank Width: 7.5”
  • Gloss Level: Semi-gloss
  • Finish: Aluminum Oxide finish

Why We Love Johnson Hardwood English Pub Floors

The handscraped textures of this collection create the casual, lived-in look of a floor that’s been part of your home for generations. This collection is perfect for bringing an element of warmth and hominess to your living space.


Alehouse Collection by Johnson

“The Alehouse series puts emphasis on the details to create a totally unique flooring experience. A multi-layer, hand-staining process has been used to create an inner glow effect that darkens toward the timeworn plank edges. Due to the natural glow, the Alehouse series has high color variation. Meaning, the color hues will span a range from low to high for added brilliance. Vintage, long-length planks measure up to sever-feet long for a more coalescent floor. Our exclusive vintage surface treatment finish adds even more character for the look of a reclaimed, custom hardwood floor.”

Johnson Alehouse Maple Maibock AME-AHM19001 Johnson Alehouse Maple Hefeweizen AME-AHM19002

From Left to Right: Alehouse Maple Maibock and Alehouse Maple Hefeweizen

Features of Johnson Hardwood Alehouse Collection

  • Construction: Engineered
  • Species: Maple & European Oak
  • Texture: Wire-brushed
  • Plank Width: 7.5”
  • Gloss Level: Semi-gloss
  • Finish: Aluminum Oxide

Why We Love Johnson Hardwood Alehouse Floors

The darkened edges and wire-brushed texture gives this collection a well-worn vintage appearance. The color variation of a lighter center that darkens towards the edges creates visual interest for a unique effect.


Jockey Hollow Collection by Johnson

“The Jockey Hollow Collection brings you back to the days of Colonial America when finer homes featured wide width, timeworn floors. Our floors are hand crafted with responsibly harvested timbers for a truly unique visual experience.”

 Johnson Jockey Hollow European Oak Chelsea Creek JHC19002OAK-JH Johnson Jockey Hollow European Oak Yorktown JHC19006OAK-JH

From Left to Right: Jockey Hollow Chelesea Creek and Jockey Hollow Yorktown

Features of Johnson Hardwood Jockey Hollow Collection

  • Construction: Engineered
  • Species: European Oak
  • Texture: Distressed
  • Plank Width: 7.5”
  • Gloss Level: Matte
  • Finish: UV Cured Urethane

Why We Love Johnson Hardwood Jockey Hollow Floors

Distressed texture is created using saw marks and wire-brushing techniques for a more rustic and rugged floor. The hues of faded browns and greys also appeal to a reclaimed style.


Browse All Johnson Hardwood Floors!