Bella Cera hardwoods are prepared in the old Italian tradition, from uncompromising source wood selection to the final floor finish. They are painstakingly hand-crafted, one board at a time, by trained hardwood floor artisans, yet still priced affordably enough for those who appreciate fine quality.
While cheap hardwood flooring from discounters and home improvement stores can seem "good enough", in reality cheap flooring is not a good value. Over time, you'll probably regret a decision to scimp on something as important to your home as flooring is. It simply pays to invest in fine hardwoods.